{"id":5830,"date":"2018-04-21T23:30:14","date_gmt":"2018-04-21T21:30:14","guid":{"rendered":"http:\/\/nueckel.at\/blog\/?p=5830"},"modified":"2018-04-21T23:31:06","modified_gmt":"2018-04-21T21:31:06","slug":"cluetrain-manifest","status":"publish","type":"post","link":"https:\/\/nueckel.at\/blog\/cluetrain-manifest\/","title":{"rendered":"Cluetrain-Manifest"},"content":{"rendered":"<p>Auf einer externen Festplatte habe ich den Text dieses 1999 ver\u00f6ffentlichten Manifests \u00fcber die Auswirkungen des Internets auf Marketing und das Verh\u00e4ltnis zwischen Unternehmen und KonsumentInnen.<!--more--><\/p>\n<p>Hier das Manifest auf Deutsch: <a href=\"http:\/\/www.cluetrain.com\/auf-deutsch.html\">http:\/\/www.cluetrain.com\/auf-deutsch.html<\/a><\/p>\n<p>Eine Bestandsaufnahme zehn Jahre danach, 2009 in der Huffington Post:<br \/>\n<a href=\"https:\/\/www.huffingtonpost.com\/andrew-cherwenka\/the-illusion-of-corporate_b_193263.html\">https:\/\/www.huffingtonpost.com\/andrew-cherwenka\/the-illusion-of-corporate_b_193263.html<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auf einer externen Festplatte habe ich den Text dieses 1999 ver\u00f6ffentlichten Manifests \u00fcber die Auswirkungen des Internets auf Marketing und das Verh\u00e4ltnis zwischen Unternehmen und KonsumentInnen.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[76],"_links":{"self":[{"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/posts\/5830"}],"collection":[{"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/comments?post=5830"}],"version-history":[{"count":0,"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/posts\/5830\/revisions"}],"wp:attachment":[{"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/media?parent=5830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/categories?post=5830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nueckel.at\/blog\/wp-json\/wp\/v2\/tags?post=5830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}