IPTC-NAA-Standard

Dieser vom International Press Telecommunications Council (IPTC) und der Newspaper Association of America (NAA) entwickelte Standard dient zur Beschreibung von Bild, Audio, Video und Text. Interessant finde ich die NewsCode-Genres – wäre doch auch was für Blogs. Es ist mir unverständlich, dass es einen Newscode für Horoskop(!) gibt. Hier die Liste:

Actuality
The object contains the recording of the event.
Advice
The object contains advice, typically letters and answers about personal problems, that are publishable.
Almanac
List of data, including birthdays of famous people and items of historical significance, for a given day.
Analysis
The object contains data and conclusions drawn by a journalist who has researched the story in depth.
Anniversary
Stories about the anniversary of some important event that took place in recent history, usually bringing a short review of the event itself.
Archive material
The object contains material distributed previously that has been selected from the originator’s archives.
Background
The object provides some scene setting and explanation for the event being reported.
Current
The object content is about events taking place at the time of the report.
Curtain Raiser
The object contains information about the staging and outcome of an immediately upcoming event.
Daybook
Items filed on a regular basis that are lists of upcoming events with time and place, designed to inform others of events for planning purposes.
Exclusive
Information content, in any form, that is unique to a specific information provider.
Feature
The object content is about a particular event or individual that may not be significant to the current breaking news.
Fixture
The object contains data that occurs often and predictably.
Forecast
The object contains opinion as to the outcome of a future event.
From the Scene
The object contains a report from the scene of an event.
History
The object content is based on previous rather than current events.
Horoscope
Astrological forecasts
Interview
The object contains a report of a dialogue with a news source that gives it significant voice (includes Q and A).
Music
The object contains music alone.
Obituary
The object contains a narrative about an individual’s life and achievements for publication after his or her death.
Opinion
The object contains an editorial comment that reflects the views of the author.
Polls and Surveys
The object contains numeric or other information produced as a result of questionnaires or interviews.
Press Release
The object contains promotional material or information provided to a news organisation.
Press-Digest
The object contains an editorial comment by another medium completely or in parts without significant journalistic changes.
Profile
The object contains a description of the life or activity of a news subject (often a living individual).
Program
A news item giving lists of intended events and time to be covered by the news provider. Each program covers a day, a week, a month or a year. The covered period is referenced as a keyword.
Question and Answer Session
The object contains the interviewer and subject questions and answers.
Quote
The object contains a one or two sentence verbatim in direct quote.
Raw Sound
The object contains unedited sounds.
Response to a Question
The object contains a reply to a question.
Results Listings and Statistics
The object contains alphanumeric data suitable for presentation in tabular form.
Retrospective
The object contains material that looks back on a specific (generally long) period of time such as a season, quarter, year or decade.
Review
The object contains a critique of a creative activity or service (for example a book, a film or a restaurant).
Scener
The object contains a description of the event circumstances.
Side bar and supporting information
The object contains a related story that provides additional insight into the news event being reported
Special Report
In-depth examination of a single subject requiring extensive research and usually presented at great length, either as a single item or as a series of items.
Summary
The object contains a single item synopsis of a number of news stories (generally unrelated).
Synopsis
The object contains a condensed version of a single news item.
Text only
The object contains a transcription of text.
Transcript and Verbatim
The object contains a word for word report of a discussion or briefing without significant journalistic intervention.
Update
The object contains an intraday snapshot (as for electronic services) of a single news subject.
Voicer
The object contains only voice.
Wrap
The object contains a complete summary of the event.
Wrapup
The object contains a recap of a running story (such as the end of the day).

http://cv.iptc.org/newscodes/genre/

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